You provide highly skilled legal expertise and are committed to continuing education in your respective field. However, what priority is given to learning, developing, and training for you and your staff in “how” to develop a financially successful firm?
Most attorneys have had little or no prior learning or training specific to client development/management, which are essential skills to expand their portfolios and grow their income. At Sandler, we help you overcome the stigma of selling, by educating and developing no-pressure, systemic, repeatable processes for client development, client care, and client retention. Sandler has established processes as the cornerstone for client and peer referrals, expanding client relationships, and sustained, profitable growth for your firm
The operations within your firm probably revolve around certain systems and processes —but what are the systems and processes used for new client development and management? Chances are, you are much more comfortable, competent, and consistent in delivering your legal services than in “selling” your legal services
'Selling' can become a respectable and profitable part of your law firm, without you or your colleagues sounding like 'stereotypical salespeople.' You don't need to resort to high-pressure, cost-justified, feature/benefit laden presentations trying to convince, or dance around prospective clients' stalls and objections, or pushing to 'close the deal.'
You can integrate the same creative, organizational, analytical, and communication skills required as an attorney into effective processes and systems to identify, qualify, and develop new clients.
It’s one of the top statements we hear from attorneys. Sandler will help your firm create a business development plan that is as effective as you are at delivering your expertise.
Sandler has served thousands of attorneys, from solo, small, and large firms, in the US with training in business development, client management, and leadership, since 1968. Sandler developed specialized programs and published the book, Selling Professional Services, The Sandler Way (2014), to support attorneys and legal staff.
Must-have information for law firm partners and other professional service providers. "Business development," "practice development," "client retention…"- no matter what you call it; you need sales skills to do it successfully!
At Sandler, the stigma of selling and developing no-pressure, systemic, repeatable client development, and prospecting plans to achieve sustained, profitable growth and success for your firm.