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Rob Howard | Tampa, St. Petersburg & Clearwater, FL

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Who We Are

Authorized Sandler Training Center in Tampa / St. Pete / Clearwater, FL

rob howard
A division of the world-renowned Sandler Training organization, RC Howard and Associates, LLC is centrally located in the greater Tampa Bay area. We train, develop and mentor sales professionals, managers and executives to achieve sustained profitable sales growth, improved management and business performance.


Meet Our Team

We are committed to skills development and peak performance through continuous improvement – and assisting our individual, small business and corporate clients accomplishing the same.

Our Clients

Our clients are corporations, small businesses and individuals . . . typically confronting similar business challenges and barriers to achieving sales growth, peak performance and success. Strategies for a diverse clientele with a wide range of training needs is ideal for our clients.

We deliver, instruct and coach Sandler Training – recognized leader in training, development, coaching and certification for Sales, Management, Executives and Customer Service – conducted in our training center in Tampa, as well as “in-house” at our client’s facility or when required, “off-site” location in close proximity to our client.

Sandler Training with 200+ training facilities worldwide – delivers the Power of Reinforcement®

Our clients leverage the experience, expertise and network of Rob Howard, President, RCHA – a Florida resident since 1984:

  • 34 years – B2B (OEM, CM and ODM); US and International sales, marketing, training and coaching expertise
  • 22 years – leadership, management and mentoring; channel experience: direct, distributor & agents in US, Europe, Japan, China and Latin America.
  • Sectors & Markets – life sciences, semiconductor, defense, energy and industrial
  • Specific to Sandler
  • 1996 – the year I became a Sandler client.
  • 1997-2014: Introduced, led and coached Sandler – 38 sales, marketing and customer service personnel
  • (US, Europe & China) in 4 separate sales leadership positions within 2 different corporations.

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Our Clients

Sandler's fully customizable training allows us to effectively serve clients in variety of industries, and company sizes. Our clients are in IT, Banking, Healthcare and may others, and include small to mid-sized through large organizations.

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Join a Winning Team

Our office is dynamic, fast-paced and all about the clients we serve. Creating job fulfillment for the people who work with us is also a high priority.  We offer competitive compensation and benefits, flexible schedules to help employees achieve work/life balance, and ongoing training to help them advance in their careers.


Industry Recognition

Sandler has been recognized with multiple national awards, including "Training Industry Top 20 Training Companies" and "Selling Power Magazine Top 20 Sales Training Companies."

Explore some of today's top-performing programs to see if we're a fit for you.